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Privacy Policy

Last Updated: August 13, 2026
Effective Date: August 13, 2026

WhatIsBest Research LLC ("WhatIsBest," "we," "us," or "our") respects your privacy and is committed to protecting the personal information collected through our website located at www.whatisbest.com (the "Site").

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, interact with our content, or communicate with our editorial team.

1. Information We Collect

We collect information in two ways: automatically as you navigate the Site and directly when you voluntarily provide it to us.

A. Information Collected Automatically

When you visit the Site, our web servers and third-party analytics tools (such as Google Analytics and PostHog) automatically log standard technical data, including:

  • Device & Browser Data: Operating system, browser type, IP address, device identifiers, and language preferences.
  • Usage & Traffic Data: Pages viewed, time spent on pages, referral source, clickstream data, and navigation paths.
  • Cookies & Tracking Technologies: Small data files stored on your device that help us analyze web traffic, remember user preferences, and optimize site performance.

B. Information You Provide Voluntarily

If you choose to contact us, subscribe to a newsletter, or submit an inquiry through our Site, we may collect:

  • Contact Details: Your name, professional email address, and company name.
  • Inquiry Content: Messages, feedback, or partner inquiries submitted via our contact forms or editorial desk emails.

2. How We Use Your Information

We use the collected information for legitimate business purposes, including:

  • Site Operation & Optimization: Ensuring the Site renders correctly, improving page load speeds, and monitoring technical performance.
  • Content Performance Analysis: Understanding how users interact with our category reviews, roundups, and editorial content.
  • Communication: Responding to editorial inquiries, partner applications, or compliance requests.
  • Security & Fraud Prevention: Detecting and preventing malicious bot activity, unauthorized access, or cyber threats.

3. Third-Party Analytics & Advertising

We do not sell, rent, or trade your personal information to third parties. We may share aggregated, non-personally identifiable usage data with trusted analytics and infrastructure providers to support site functionality:

  • Analytics Providers: We utilize tools like Google Analytics and PostHog to analyze traffic patterns and user engagement. These services use cookies to collect anonymized usage data.
  • Hosting & Security Partners: Data is processed through secure cloud infrastructure and content delivery networks (CDNs) that comply with global privacy standards.

4. Cookies & Choice

Most web browsers accept cookies by default. You can adjust your browser settings to decline or delete cookies at any time. Please note that disabling cookies may affect certain interactive features or performance optimizations on the Site.

5. Privacy Rights (CCPA/CPRA & GDPR)

Depending on your jurisdiction (including California, the European Economic Area, and the UK), you may have the following rights regarding your data:

  • Right to Know / Access: Request details on what personal data we hold about you.
  • Right to Deletion: Request that we delete your personal information, subject to statutory retention exceptions.
  • Right to Opt-Out: Request to opt-out of third-party analytics or non-essential cookies.
  • Right to Non-Discrimination: You will not receive discriminatory treatment for exercising your privacy rights.

To submit a data access or deletion request, please contact our privacy desk at privacy@whatisbest.com.

6. Data Retention & Security

We maintain reasonable administrative, technical, and physical safeguards to protect information against unauthorized access, loss, or alteration. We retain automatically logged usage data only as long as necessary for performance analytics and security logging.

7. Children's Privacy

Our Site is intended solely for general business and enterprise audiences. We do not knowingly collect or solicit personal information from children under the age of 16.

8. Updates to This Policy

We reserve the right to update this Privacy Policy periodically to reflect changes in legal requirements or operational practices. Any updates will be posted on this page with an updated "Last Updated" date.

9. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please reach out to our privacy officer at: